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Ó£»¨ÊÓÆµ: A Preeminent Research University

Seeing beyond sight: A Ó£»¨ÊÓÆµ blind student’s journey into broadcasting

A senior at Ó£»¨ÊÓÆµ majoring in mass communications with a concentration in broadcast program and production, Trent Ferguson has not allowed blindness to become an obstacle in pursuit of his dream of becoming a sports radio broadcaster.

February 17, 2025Student Success

An obelisk erected on the roundabout at 22nd Ave. North in East Tampa's College Hill neighborhood

Telling a community’s story: New media partnership provides Ó£»¨ÊÓÆµ journalism students field reporting experience

A new collaboration between the Ó£»¨ÊÓÆµ Zimmerman School of Advertising & Mass Communications and 83 Degrees Media is giving undergraduate students the chance to tell the stories of a Tampa community while gaining valuable work experience.

December 2, 2021University News

Student plays the guitar in front of an LED wall donated to Ó£»¨ÊÓÆµ

Gift of more than $500,000 in cutting-edge technology equipment will benefit Ó£»¨ÊÓÆµ mass communications students, faculty

The Ó£»¨ÊÓÆµ today announced a gift from Diamond View Studios and VÅ« Technologies to the College of Arts and Sciences to support virtual production education and training in the Zimmerman School of Advertising & Mass Communications.

September 15, 2021University News

Student watches an ad as biometrics tool tracks her eye movement and facial expressions

Ó£»¨ÊÓÆµ researchers use neuromarketing tools to assist Baycare Health System, national public health agencies to assess the impact of COVID-19 messaging

An interdisciplinary team of researchers at the Ó£»¨ÊÓÆµ has pooled its expertise and resources in order to help influence the effectiveness of public health messaging related to COVID-19.

March 2, 2021Research and Innovation

Ó£»¨ÊÓÆµ student Caylee Cottrell reporting from her home

Ó£»¨ÊÓÆµ students adapt to produce television news broadcasts from home

Ó£»¨ÊÓÆµ students enrolled in the Florida Focus broadcast news class hoped to spend this fall producing daily news segments in the university’s on-campus studio, but COVID-19 changed those plans. Instead, they’ve been reporting from makeshift mini studios in their homes as they prepare to enter the workforce.

November 6, 2020COVID-19, Research and Innovation

Screen shot of a video conference class with pubilc health students.

Various disciplines incorporating COVID-19 into lesson plans

Ó£»¨ÊÓÆµ faculty members are finding palpable teaching opportunities to engage students while social distancing. Many have added the coronavirus to their syllabus, using real-life examples and online tools to meet educational requirements.

April 27, 2020COVID-19, University News

Pills spilling out onto table from pill container

Drug Companies Selling More ‘Lifestyle,’ Less ‘Symptom’

A study published in the Annals of Family Medicine finds that the majority of these ads focus on lifestyle improvements made post-medication rather than side-effects and the negative emotions associated with certain health issues.

May 5, 2018Research and Innovation

Two students operate a drone outside.

Drone Storytelling Course Brings Popular Technology into the Classroom

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March 7, 2018Research and Innovation

Story Ideas

The Ó£»¨ÊÓÆµ Newsroom is dedicated to sharing Ó£»¨ÊÓÆµ's story beyond Tampa Bay. We are looking for impactful projects that interest a broad audience outside academia. Stories with compelling imagery are preferred. If you have a story to tell, let the Ó£»¨ÊÓÆµ News team know by filling out the .

News Archive

Learn more about Ó£»¨ÊÓÆµ's journey to Preeminence by viewing Newsroom articles from past years.