2025-2035 Strategic Plan

Strategic Priority: Foster Outstanding Student Learning

Students sitting in the lobby of Lynn Pippenger Hall

The Muma College of Business is committed to intentional learning, supported by innovative experiential opportunities that yield exceptional levels of student success. A Muma education is built on student engagement with each other and its faculty, staff and the surrounding community. It instills critical thinking abilities, durable skills, and lifelong problem-solving acumen that future-proofs its graduates. 

Strategies

1.1 Attract Ambitious and Intellectually Curious Students

  • 1.1a Implement targeted recruitment strategies to attract top students regionally, nationally and internationally. 
  • 1.1b Hire faculty who excel in both research and teaching, ensuring they integrate their research into classroom learning.
  • 1.1c Recognize, support and reward faculty who demonstrate excellence in teaching. 
  • 1.1d Establish faculty mentoring programs to enhance instructional quality.
  • 1.1e Recruit and invest in outstanding staff, providing continuous professional development.

1.2 Increase Innovative Experiential Learning Opportunities

  • 1.2a Integrate experiential learning, internships and career development into a cohesive, accessible framework.
  • 1.2b Embed experiential learning into the curriculum.
  • 1.2c Increase student awareness of diverse career pathways across disciplines.
  • 1.2d Identify and remove barriers to ensure all students have access to experiential learning opportunities.

1.3 Enhance Co-Curricular Student Activity

  • 1.3a Expand interactions and mentoring opportunities by connecting students with faculty, staff, alumni and industry leaders.
  • 1.3b Support student organizations and encourage broad student participation.

1.4 Align Curricula and Pedagogies with Student Success and Societal Needs

  • 1.4a Develop learning tools that equip students with durable skills for solving contemporary and future business challenges.
  • 1.4b Establish industry advisory councils for every school/center/major/program as appropriate.
  • 1.4c Cultivate student confidence in addressing business challenges and taking informed risks.
  • 1.4d Motivate faculty to integrate cutting-edge business research and industry practices into their teaching.

Success Indicators

  • First Time In College (FTIC) freshmen retention and academic progress rates
  • FTIC 4- and 6-Year graduation rates (all FTIC freshmen and Pell Grant recipients)
  • Alumni satisfaction with a Muma education
  • Student engagement in experiential learning opportunities
  • Student organization participation and effectiveness
  • Placement rates and starting salaries